Our purpose is creating brands and products that have a positive impact on our world. We have a sweet spot for CPG food + beverage and health + wellness innovation.

We’re proud to be part of the <1% of women founded + owned creative agencies in the world.

launching, activating & amplifying CPG brands since 2014

launching, activating & amplifying CPG brands since 2014

Partnerships + recognitions

We partner with entrepreneurs and innovation teams who want to disrupt categories and connect with their perfect customers, through smart and strategic branding and marketing.

Our fenomenal process

  • Discovery + Brand Clarity: You'll kick off the project by completing our Fenomenal Brand + Business and Packaging Design questionnaires. We'll spend time together for a Brand Clarity workshop to get to know your brand and business better. And align on a project brief with your business goals top of mind, so we can be fully prepared to dive in head first.

  • Strategy + Positioning: We dive into your category by visiting stores, online marketplaces and discovery platforms. We stay current on trends and dive deeper into trends for your category and adjacent categories. We listen to consumers and customers through review sand social channels. If you have customer research, we dig into that, too.

  • Design Exploratory: We establish the brand’s values, reasons-to-believe, points of difference and consumer personas. Our design team explores unique platforms for the brand that feel like brand personalities or people. For each platform we create a visual brand world through brand identity, logo, brandmark, typography, color palette, imagery and illustrations.

  • Consumer Connection: For us, the consumer connection guides every decision. We offer a consumer focus group survey to invite real people to react to the brand platforms and designs. We cultivate a network of people who love to discover new brands. And we review these together with you to help guide your decisions about the brand.

Who we are

Fenomenal is led by Susanne and Lindsay, who bring 30+ years of experience, dedication and passion to every partnership. And we like to do things differently.

We’re not an agency as you know it. We came from the agency-world. And as female-founders, we know there needs to be more women-owned design agencies. So, we set out to disrupt our own industry.

As entrepreneurs, we know there’s another way to launch and grow amazing brands. Not all innovators have corporate timelines, resources and budgets. So we lean in a lot. And roll up our sleeves. We’re scrappy. Yet polished and striving for perfection with every project.

  • Susanne Brose

    CO-FOUNDER & BRAND STRATEGIST

    I've been growing purposeful brands and businesses for decades through strategy, creative design and marketing. My real purpose exploded when I bought a farm and connected with seeds and soil, it was the magic moment for me. Everything since then is grounded in a connection for our planet. I love seeing amazing conscious food and bev brands take root in the marketplace. Abundance is really delicious when it's shared.

    When I'm not planting, weeding or brand-building, I'm checking out farmers markets, farm stands and CSAs to connect with other growers and producers, and to find new food and bev ideas.

  • Lindsay Petschauer

    CO-FOUNDER & ART DIRECTOR

    As a native New Yorker, exploring the city around me has always fueled my curiosity for connecting people through design. It wasn’t until I began exploring the world through travel, that this same curiosity led me to form more meaningful cultural connections, exchange ideas and inspire creativity from the outside in. I believe good design is rooted in empathy and pushes the boundaries on what’s in front of us.

    With a degree in packaging design, passion for food and new cultural experiences, my worlds come together to help keep brands fresh and create purposeful consumer connections.

We are obsessed about
your business success.
Ready to get started?