rally
A Bold Pickle Juice Sports Drink for Hydration & Performance
In a crowded sports drink market, Rally set out to disrupt hydration and recovery by harnessing the electrolyte power of pickle juice—a well-known but underutilized sports recovery secret.
The challenge?
Position a pickle-based sports drink as a legitimate hydration solution in a market dominated by artificial flavors and sugar-heavy formulas.
Design a brand that feels performance-driven but bold and fun, appealing to athletes, weekend warriors, and adventurous consumers.
Create packaging that stands out in the sports drink category while communicating hydration, performance, and electrolyte benefits.
Services:
Market + Category Research
Strategy + Positioning
Design Exploratory
To make pickle juice the hero of hydration, we built a brand identity that embraced boldness, performance, and energy—without feeling gimmicky.
A Performance-Driven, Disruptive Brand Identity → Rally had to be bold, unapologetic, and packed with energy, signaling serious hydration benefits while standing apart from conventional sports drinks.
Packaging That Balances Sport & Fun →
High-contrast, athletic color palettes infused with electric greens and bold blacks signaled hydration and endurance.
Strong, modern typography and dynamic motion graphics gave Rally a performance-focused, high-energy aesthetic.
Callouts on electrolytes, hydration, and muscle recovery made it clear why Rally belongs in every athlete’s routine.
Category Disruption & Market Positioning →
We leaned into the science behind pickle juice, educating consumers on natural electrolytes and muscle cramp relief.
By owning the boldness of the flavor and function, Rally positioned itself as a no-BS, ultra-hydrating performance drink.
The Results
With a fearless brand identity and packaging system, Rally successfully carved out a unique space in the sports hydration market:
A category-disrupting sports drink that turns pickle juice into a mainstream hydration solution.
Bold, high-impact branding and packaging that captures attention in sports drink aisles and gym bags.
A clear value proposition that speaks to athletes and active consumers, reinforcing hydration, recovery, and performance benefits.
By combining science-backed hydration with bold branding, Rally is leading the charge in redefining what a sports drink can be.
"Fenomenal helped us take a wild idea and turn it into a performance hydration brand. The branding, messaging, and packaging make Rally stand out and communicate real benefits—without watering down what makes it special. Now, we have a sports drink that speaks to athletes, hydrates better, and commands attention."
– Brett, Founder Rally
the takeaway
Disrupting a category requires embracing what makes you different. By leaning into pickle juice’s natural hydration power, Rally successfully turned a niche recovery secret into a bold, high-performance sports drink.
Looking to build a game-changing brand in sports and wellness?
Let’s make it happen. Contact Us to play game and win.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
03
Watch Your Brand Thrive
Together, we’ll bring your vision to life.