Do I Need Brand Guidelines for My CPG Brand?

In the dynamic world of CPG brands, where competition is fierce and consumer loyalty is paramount, establishing a strong brand identity is everything. A powerful tool for CPG brands is a brand book, AKA brand guidelines. At Fenomenal, we recognize the role that brand guidelines play in shaping a brand's success. In this article, we'll delve into why CPG brands need brand guidelines and how our approach can support you as you grow your brand to new heights.