adni
Rebranding for a Bold New Future in Tech & Community
An entrepreneurial team needed to completely pivot their brand and business positioning—shifting from a tech product to a technology app and engaged community.
The challenge was twofold:
Develop a brand name and identity that reflected this shift while maintaining credibility in the space.
Keep the existing community engaged while using the rebrand as an opportunity to attract new members and expand their reach.
The success of the transition depended on a clear, confident, and future-forward brand identity that could signal growth while staying rooted in purpose.
Services:
Market Research
Naming
Brand Strategy & Positioning
Brand Identity
Custom Typeface
Brand Storytelling
Iconography
Brand Infographics
Renderings & Mock-Ups
Brand Guidelines
By pairing a strong name with an impactful design system, Adni successfully transitioned into a future-focused brand that stands out in the tech and community space.
To ensure the rebrand was both strategic and impactful, we approached the project in two key phases:
Market & Category Deep Dive → We conducted an in-depth analysis of the category and market landscape to identify whitespace opportunities and strategic positioning for the new brand.
Accelerated Naming Phase → The brand name needed to be memorable, meaningful, and flexible for future growth. We developed and refined Adni, a name that embodies confidence, forward momentum, and a strong sense of community.
Visual Identity & Logo Design → The new brand identity was designed to be sleek, bold, and modern, reinforcing Adni’s role as a trusted technology platform.
The minimalist logo reflects clarity and confidence, ensuring a polished and professional brand presence.
The forward-leaning ‘a’ symbolizes pushing forward into the future of marketplaces, while also reinforcing Adni’s commitment to the healthcare community as a reliable resource.
The Results
The rebranding of Adni successfully repositioned the company as a technology-driven community platform, empowering them to:
Strengthen engagement with their existing community through clear, purpose-driven messaging.
Expand beyond their original audience, attracting new users who aligned with their evolved mission.
Establish credibility in the industry, with a brand identity that exudes modernity, trust, and progress.
By pairing a strong name with an impactful design system, Adni successfully transitioned into a future-focused brand that stands out in the tech and community space.
"Rebranding can be daunting, but Fenomenal made it seamless. They didn’t just give us a name—they gave us an identity that truly reflects who we are and where we’re headed. The new brand not only speaks to our existing community but also positions us for growth. It’s modern, confident, and exactly what we needed to move forward."
– Anthony, Co-Founder Adni
the takeaway
A strategic rebrand is more than just a name change—it’s about redefining your identity, strengthening your community, and positioning for long-term success. With the right market insights, design expertise, and execution, a brand can pivot seamlessly while maintaining trust and momentum.
Need a rebrand that captures your vision for the future?
Let’s make it happen. Contact Us to transform your brand.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
03
Watch Your Brand Thrive
Together, we’ll bring your vision to life.