wellbeing functionals
A Sparkling Take on Adaptogenic Wellness
A non-alcoholic beverage company known for its NA beer innovations set out to create a new functional beverage line—a sparkling water infused with adaptogens.
The challenge?
Find a unique space in the growing functional beverage category, which was already crowded with emerging brands.
Modernize and elevate the WellBeing brand, keeping its credibility in wellness while ensuring a fresh, contemporary feel.
Create a packaging system that balances sophistication, wellness, and approachability—especially for female millennial consumers.
Services:
Market Research
Naming
Brand Strategy & Positioning
Brand Identity
Custom Illustrations
Brand Storytelling
Product Renderings & Mock-Ups
Packaging Design & Production
To position WellBeing Functional Beverages for success, we blended the science of adaptogens with the social appeal of sparkling beverages, crafting a brand that feels both refreshing and functional.
Category & Market Exploration → We conducted a deep dive into the functional beverage space, analyzing trends in sparkling waters, wellness drinks, and adaptogenic blends to find an ownable niche for WellBeing’s expansion.
Brand Experience Rooted in Wellbeing → The new beverage line needed to feel credible in the wellness space while still offering a fun, refreshing drinking experience.
Clarity & Modernity → We developed a clean, refreshing brand aesthetic to reflect the natural ingredients and adaptogenic benefits.
A Sense of Enjoyment → While wellness was at the core, the beverage still needed to feel light, bright, and inviting—not overly serious or medicinal.
Packaging & Visual Identity Evolution → While staying true to the WellBeing brand, we modernized and elevated the look to resonate with today’s wellness-conscious consumers.
A minimal yet striking color palette, reinforcing the balance of functionality and refreshment.
A visual system that communicates benefits clearly, making the adaptogenic blends easy to understand.
The Results
The WellBeing Functional Beverage line launched with a fresh, wellness-driven brand identity, positioning it as a credible, aspirational, and delicious alternative in the functional space.
Selected by DesignRush to be featured among The Best Limited Color Packaging Designs.
A premium, category-defining packaging system that differentiates WellBeing from other sparkling functional beverages.
A brand identity that seamlessly blends wellness with refreshment, making it the go-to choice for millennial women seeking balance, hydration, and functional benefits.
By bridging the gap between science-backed adaptogens and the social appeal of sparkling drinks, WellBeing Functional Beverages brings a new level of enjoyment to wellness.
"Fenomenal helped us bring our vision to life—creating a brand that’s both functional and fun. They understood how to position the product in the crowded wellness space, balancing science-backed ingredients with a female-forward design."
– Jeff, Founder WellBeing Brews
the takeaway
Functional beverages succeed when they balance science with experience. By aligning design, messaging, and category positioning with the modern wellness movement, WellBeing Functional Beverages is now leading the way in premium, purpose-driven sparkling adaptogen drinks.
Looking to elevate your brand in the wellness space?
Let’s make it happen. Contact Us to build your next innovation.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
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Watch Your Brand Thrive
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