capsco
Reinventing Pepper Flakes for the Adventurous Foodie
two self-proclaimed “pepper freaks,” set out to disrupt the dried pepper flakes category—a space that had remained largely uninspired.
The founders of CAPSCO saw an opportunity to introduce artisanal pepper flake blends that could be used in everything from savory dishes to desserts and even beverages.
The challenge was clear:
Create a bold, adventurous brand that would stand out in a traditionally boring and myopic pepper flakes category.
Showcase the depth and variety of dried peppers while educating consumers on how to use them beyond pizza.
Position CAPSCO as a must-have staple on tables, in kitchens, and even in bars for cocktail enthusiasts.
Services:
Brand Identity
Packaging Design
Photography
Custom Illustration
Content Creation
Brand Strategy
Brand Architecture
Consumer Market Testing
To bring CAPSCO to life, we built a brand identity and packaging system that celebrated the diverse flavors and global influences of its artisanal 4-flake blends.
Brand Concept & Identity → We designed CAPSCO for the pepper adventurer—someone who seeks bold flavors and new culinary experiences. Each blend tells a story, highlighting the varieties of capsicum that make up the brand’s unique offerings.
Consumer Testing & Iteration → Through Fenomenal’s consumer focus groups, we tested multiple branding and packaging directions to ensure the final design resonated with both foodies and heat freaks alike.
Premium Packaging Design → We created bold, eye-catching packaging that highlights the richness and origins of each blend, helping CAPSCO stand out on shelves and capture the attention of spice enthusiasts.
Custom Photography & Content Production → Once packaging production was finalized, we produced custom photography for web and social media, ensuring a strong and cohesive visual presence across all digital touchpoints.
The Results
With a carefully crafted brand identity and packaging system, CAPSCO successfully positioned itself as a game-changer in the dried pepper category. The results included:
A bold, premium brand launch that immediately stood out in the spice aisle.
Consumer engagement and enthusiasm, as food lovers and spice enthusiasts embraced CAPSCO’s unique approach to dried peppers.
Strong brand storytelling, emphasizing farm-to-flake authenticity and global flavor influences that set the brand apart.
By taking an innovative and adventurous approach, CAPSCO turned pepper flakes into an experience, not just an ingredient.
"We came to Fenomenal with an idea and a passion for peppers. They helped us turn it into a brand with depth, story, and style. From the branding and packaging to the photography and content, they made sure CAPSCO looked as premium and exciting as the product itself. We’re now in a position to truly stand out in the market, and we couldn’t have done it without them."
– Matthew, Co-Founder CAPSCO
the takeaway
Even in the most overlooked grocery categories, there’s room for innovation. By combining thoughtful brand storytelling, premium design, and deep consumer insights, CAPSCO transformed pepper flakes from an afterthought into an essential flavor experience.
Looking to shake up your category with a bold new brand?
Let’s make it happen. Contact Us to start disrupting categories.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
03
Watch Your Brand Thrive
Together, we’ll bring your vision to life.