agua bonita
getting a Latina-Owned Beverage Brand ready for Big Retail
The Latina-founded team behind Agua Bonita had created a brand that was already generating strong interest from retail buyers. Their brand identity and packaging design had been developed in-house, and while it captured the essence of their vision, they knew they needed professional design expertise to polish it for major retail expansion.
The Challenge
The challenge was clear:
Refine and elevate the existing brand and packaging while keeping its authenticity.
Develop new flavors and formats to support growth.
Ensure the packaging photographed beautifully to enhance Agua Bonita’s success on social media and influencer marketing channels.
Services:
Branding Refresh
Packaging Design Refresh
Custom Illustration
Brand Extension
4-Pack Extension
To help Agua Bonita transition from an emerging brand to a retail-ready powerhouse, we took a strategic approach to enhance their existing identity while optimizing it for retail success.
Brand & Packaging Refinement → We worked within the existing brand system but polished and elevated the design to ensure it could stand out in national retailers.
Flavor & Format Extensions → We helped the team expand the product line, ensuring new SKUs felt cohesive within the brand’s portfolio while appealing to retail buyers.
Optimized for Social Media Growth → Since Agua Bonita’s success was deeply tied to social media and influencer marketing, we made sure the packaging photographed beautifully, creating eye-catching visuals that would perform well online.
The Results
With a refined brand identity and packaging system, Agua Bonita was retail-ready while maintaining the bold, authentic personality that set it apart. The new approach resulted in:
Stronger retail presence, ensuring the brand made an impact on-shelf.
Successful flavor and format expansion, supporting brand growth in multiple retail channels.
Enhanced social media engagement, thanks to packaging that looked as good online as it did in-store.
By balancing brand authenticity with professional execution, we helped Agua Bonita position itself for long-term retail success while staying true to its roots.
"Fenomenal truly understood our vision and helped us elevate our brand while keeping its heart and authenticity intact. Their design expertise gave us the confidence to walk into major retail meetings knowing we had packaging that could compete on the shelf."
– Kayla, Founder of Agua Bonita
the takeaway
A strong brand identity is just the beginning—refining and optimizing it for retail and digital visibility is key to success. With the right strategic design approach, an independent brand can confidently step into the national retail space without losing its original vision.
Ready to take your brand from emerging to established?
Let’s make it happen. Contact Us to get started.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
03
Watch Your Brand Thrive
Together, we’ll bring your vision to life.