wicce
A Skincare Ritual Rooted in Divine Feminine Power
Wicce was born from a desire to create a luxurious, plant-based skincare brand that embodies holistic beauty, spiritual connection, and intentional self-care. The brand needed to move beyond generic clean beauty and instead cultivate an identity that felt mystical, powerful, and deeply feminine—a skincare ritual as much as a product.
The challenge?
Differentiate Wicce from other holistic and herbal skincare brands, ensuring it didn’t fade into the sea of sameness in clean beauty.
Infuse the brand with the essence of divine femininity, tapping into the witchy, spiritual, and mystical appeal that modern consumers crave.
Create a packaging and brand identity that feels premium, intentional, and connected to nature, while remaining accessible for daily rituals.
Services:
Market & Category Research
Naming
Strategy + Brand Positioning
Design Exploratory
Packaging Design
Formulation
To craft Wicce’s brand and packaging identity, we leaned into ancient wisdom, modern beauty, and ritual-based self-care, ensuring the brand resonated with the conscious, spiritually curious consumer.
A Name That Embodies Mysticism & Strength → Originally named Muze, we rebranded as Wicce, drawing from the Old English word for “witch”, to better reflect mysticism, divine feminine energy, and the sacred power of herbs and nature.
Defining the Brand Essence → Wicce isn’t just a beauty brand—it’s a portal to self-connection. We positioned it as:
A divine feminine ritual for skincare.
A holistic, plant-based brand infused with sacred botanicals.
A mystical and empowering experience, rather than just a product.
Three Distinct Brand Concepts for Visual Storytelling → We developed three directions, each aligning with different expressions of divine beauty:
Green Witch → A deeply earth-connected, intuitive, plant-based approach. Featuring hand-drawn botanical illustrations, sage greens, and amber glass, this aesthetic evokes ancient apothecary wisdom and modern holistic healing.
Glamour Witch → A bold, indulgent, and luxurious take on mysticism, with deep jewel tones, high-contrast typography, and a structured bottle design. This concept appeals to those who see beauty as empowerment and self-expression.
Clean Witch → A fresh, airy, and minimalist expression of divine feminine energy, with soft, neutral tones, sacred geometric elements, and a transparent glass bottle to highlight the purity of ingredients.
The Results
By blending mysticism, self-care, and holistic beauty, Wicce successfully positioned itself as a spiritually infused skincare brand unlike any other:
A visually captivating brand identity that feels ritualistic, intentional, and sacred.
A packaging system that translates effortlessly across wellness, beauty, and spirituality, appealing to clean beauty lovers and modern mystics alike.
A unique point of view in the skincare industry, challenging conventional beauty standards and inviting consumers to embrace skincare as a sacred ritual.
By embracing witchy energy, divine feminine power, and plant-based skincare, Wicce is more than a brand—it’s a movement.
"Fenomenal helped us evolve Wicce from an idea into a fully realized, deeply intentional brand. They understood the balance of mysticism, nature, and empowerment, creating a brand and packaging system that feels divine, powerful, and completely unique in beauty."
– Sadie, Founder of Wicce Beauty
the takeaway
Beauty is more than skin deep. Wicce transforms skincare into a ritual of self-connection, nature, and mysticism, creating a brand that resonates on an emotional and spiritual level.
Looking to craft a brand that blends beauty with meaning?
Let’s make it happen. Contact Us to create a beautiful brand and products.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
03
Watch Your Brand Thrive
Together, we’ll bring your vision to life.