lj sonder
Elevating Artisan Jewelry for Boutique Buyers + Online Growth
The founders of LJ Sonder, an artisan jewelry brand, needed to step up their game at trade shows and online to:
Better connect with specialty boutique buyers and position their brand for wholesale growth.
Increase direct-to-consumer sales through their Shopify website.
Refresh their brand identity and visuals while staying within budget and time constraints.
Services:
Category Research
Brand Identity Refresh
Style Guide
Brand Storytelling
Shopify Website Design
Computer Generated Imagery
Generative AI Images
To help LJ Sonder stand out, we hosted strategy workshop sessions to refine their brand positioning and create a “Glow Up” launch plan focused on whAT MATTERED.
Understanding the Customer → We conducted a deep dive into the specialty jewelry category, ensuring LJ Sonder’s messaging and visuals resonated with the people who purchase their jewelry.
A Bespoke Website & Brand Refresh → We redesigned their Shopify website with a refined brand identity, making it easier for customers to explore, connect, and shop.
High-Quality, Cost-Effective Visuals → Instead of traditional photoshoots, we leveraged AI-powered design tools to create computer-generated imagery (CGI), producing stunning, high-resolution jewelry visuals while staying within budget.
Trade Show & Boutique Buyer Strategy → We developed new marketing materials that helped LJ Sonder make a stronger impression on specialty boutique buyers.
The Results
With a refreshed brand identity, stronger storytelling, and a beautiful new Shopify site, LJ Sonder now has:
A compelling online presence that reflects the brand’s ethos and craftsmanship.
Elevated, high-quality jewelry visuals created with AI-driven computer-generated imagery (CGI)—eliminating the cost and logistics of traditional photoshoots.
Stronger positioning for trade shows and boutique buyers, increasing wholesale opportunities.
A website that speaks to the heart of their brand, celebrating how every woman can tell her unique story through LJ Sonder jewelry.
By blending strategy, design, and AI-driven innovation, LJ Sonder now shines in both digital and retail spaces.
"Fenomenal gave us the clarity and visual presence we needed to connect with boutique buyers and online customers. The new website feels elevated, luxurious, and true to our brand, and the AI-powered CGI imagery was a game-changer. We finally have a digital presence that reflects the heart of LJ Sonder."
– Jackie, Co-Founder LJ Sonder
the takeaway
Jewelry is more than an accessory—it’s a story. By refining brand positioning, storytelling, and visuals, a specialty brand can elevate its presence, attract the right buyers, and drive direct sales.
Looking to give your brand a glow-up?
Let’s make it happen. Contact Us to create a brand that truly shines.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
03
Watch Your Brand Thrive
Together, we’ll bring your vision to life.