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Colive

Redefining Peace and Sustainability, One Olive at a Time

Colive approached us to redesign their brand identity and packaging to better communicate their mission of peace and sustainability. The goal? To create a visual identity that resonates with U.S. consumers while staying rooted in the rich cultural heritage of Cyprus.

Services:

Market Research
Brand Strategy & Positioning
Brand Identity
Brand Storytelling

Brand Iconography

Packaging Design
Product Renderings & Mock-ups

As the only Cyprus olive oil brand at Whole Foods, Colive needed a design that could both stand out and tell its powerful story.

Their previous packaging failed to articulate their mission or connect effectively on the shelf, leaving their brand underrepresented in a competitive market.

Our solution was to craft a visual identity inspired by the culture, heritage, and iconic symbolism of Cyprus. The color palette draws from the Cyprus flag, incorporating deep teal green, orange, and a complementary early-harvest olive green. The proprietary Greek-inspired logo font integrates olive branches to symbolize peace, and its stacked arrangement cleverly reads “co-exist,” reinforcing Colive’s unity-driven mission.

Decorative elements, including olive branches and a map of Cyprus, honor the legacy of Cypriot olives and the nation’s old-world heritage. The aluminum packaging design allowed the natural finish of the sustainable material to shine, emphasizing Colive’s commitment to environmentally conscious practices.

The result? A brand that feels elevated, artisanal, and authentic while being modern and approachable. Colive now stands as a proud representation of Cyprus’s culture and values on shelves across the U.S.