district snacks
Turning Up the Extra on Nut Butter Branding
When the founder of District Snacks came to us, his request was bold, clear, and unapologetic:
"My current branding is too generic and doesn't show off my personality. I do like that it is bright, but in an effort for simplicity and looking clean, it doesn’t stand out. My friends call me very ‘extra,’ as you can see on my social media."
We couldn’t resist.
After diving into his vibrant, expressive world on social media, we saw a founder who was fully living his truth—full of fun, full of color, and full of personality. But none of this was reflected in his brand world or packaging.
The assignment was clear:
Take District Snacks out of the closet.
Dial up the extra, embrace the sparkle, and celebrate LGBTQ pride.
Ditch the generic branding and create a bold, unapologetic brand identity that shines.
Services:
Brand Identity
Packaging Design
Format & Flavor Extensions
Product Renderings & Mock-ups
To transform District Snacks into a celebration of personality, pride, and flavor, we built a brand world as fabulous as its founder.
Ditching the Old, Embracing the Bold → The Washington D.C. monument icon in the original logo? Gone. We replaced it with a sparkling disco ball, paying tribute to the disco-party vibe of the brand’s launch and the energy of LGBTQ pride.
Retro Typography with a Groove → Inspired by disco vinyl records from the ‘70s, we paired the brandmark with groovy, extra, and expressive typefaces that felt fun, nostalgic, and full of life.
Drag Queens Own the Stage → Inspired by drag culture and LGBTQ icons, we created a brand world where drag queens reign. Each queen owns a flavor—her style, personality, and fabulous hair dictate the vibe of the label. Every jar feels like a mini-stage, celebrating self-expression, boldness, and a little bit of camp.
A Color Palette That Sparkles → We embraced full-spectrum, high-energy colors that radiate joy, pride, and FUN—ensuring the brand doesn’t just stand out, it commands attention.
The Results
With a reimagined brand identity, District Snacks is now more than just nut butter—it’s a celebration of individuality, pride, and unapologetic self-expression.
A visually iconic brand that fully represents its founder’s personality and community.
Bold shelf presence that stands out in the category, making every jar feel like a party invitation.
A brand world that is loud, proud, and extra, reflecting the spirit of drag, disco, and LGBTQ joy.
With groovy typography, dazzling drag queens, and a sparkling disco ball, District Snacks now fully embodies the energy of its founder—a brand that’s as fun, bold, and unforgettable as the people who love it.
"Fenomenal didn’t just redesign my brand—they gave it a personality, a voice, and a whole damn attitude. They saw me, they saw my vision, and they turned it into something that is as extra, fun, and unapologetic as I am. District Snacks is now a celebration of joy, flavor, and pride, and I couldn’t be happier with the result."
– Luke, Founder District Snacks
the takeaway
Great branding isn’t just about looking good—it’s about owning your truth. When a brand fully embraces its personality, it doesn’t just stand out—it shines.
Ready to create a brand that’s as bold as you are?
Let’s make it happen. Contact Us to bring your vision to life.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
03
Watch Your Brand Thrive
Together, we’ll bring your vision to life.