figetaboutit
A Snack That’s as Fun as It Is Nutritious
Launching a new, family-friendly nutritional snack bar in an already crowded better-for-you (BFY) snack category required a standout brand—one that could appeal to both Gen Z and school-age families while keeping nutrition and indulgence in balance.
The challenge?
Create a brand identity that is bold, playful, and fun—without feeling too juvenile for older kids and teens.
Develop packaging that drives shelf appeal in a highly competitive snack category.
Communicate the better-for-you ingredients in a way that feels natural, not forced.
Services:
Market Research
Naming
Branding + Positioning
Packaging Design
Computer Generated Imagery
Shopify Ecommerce Website
We took a fresh, playful, and nostalgic approach to branding Figetaboutit, ensuring it felt like a fun, craveable snack—while still being parent-approved.
A Brand Identity That’s Full of Personality → We leaned into the name’s cheeky, high-energy tone to create a bold, colorful, and irresistibly fun visual identity.
Snackable, Playful Packaging Design → Bright, high-contrast colors and whimsical illustrations bring the brand’s personality to life. Typography with attitude makes the brand feel modern and energetic, ensuring both kids and parents connect with the look.
A Balanced Approach to Clean Label Messaging → We made better-for-you ingredients feel fun, avoiding the overly clinical messaging often found in BFY snacks. The packaging highlights nutritional benefits without overpowering the playful brand tone.
The Results
With a fresh take on snacking and a bold brand presence, Figetaboutit successfully positioned itself as a standout snack bar for families and Gen Z consumers.
A playful, high-energy brand identity that makes nutrition feel fun and craveable.
A packaging system that pops on shelves, drawing in both kids and parents.
A snack that balances indulgence and better-for-you ingredients, ensuring mass appeal without compromise.
By combining vibrant design, smart messaging, and a uniquely fun brand voice, Figetaboutit is redefining the way families and Gen Z snack.
"Fenomenal helped us bring Figetaboutit’s energy and attitude to life. The branding, packaging, and messaging perfectly balance fun and nutrition—making it a snack bar that truly stands out in the BFY market. Our brand now feels bold, engaging, and totally unforgettable."
– Peter, Co-Founder Figetaboutit
the takeaway
A successful CPG transition requires more than great products—it needs strong storytelling, branding, and execution. Louisiana Pepper Exchange’s journey from ingredient supplier to premium sauce brand proves that with strategic design, marketing, and packaging, a brand can redefine itself and own its category.
Looking to launch or refresh a CPG brand?
Let’s make it happen. Contact Us to bring your brand to life.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
03
Watch Your Brand Thrive
Together, we’ll bring your vision to life.