bobbi
A Holistic Approach to Longevity for Dogs
Bobbi was created from a deeply personal mission—inspired by two rescue dogs and their owner’s quest to help them live as long and as healthily as possible. Founded by Sam, a registered dietitian and Whole30 Certified Coach, Bobbi was built on the belief that the same superfoods and wellness practices that benefit humans can support longevity in dogs.
The challenge?
Develop a brand identity and packaging system that felt approachable, educational, and deeply personal.
Stand out in the competitive pet wellness category, where supplement brands often feel overly clinical or gimmicky.
Connect with a community of passionate pet parents—from those new to holistic pet wellness to those actively seeking natural, longevity-focused solutions for their aging dogs.
Services:
Naming
Strategy + Positioning
Personas
Storytelling
Brand Identity
Packaging Design
Illustration
Consumer Focus Group
Bobbi needed to be more than a supplement brand—it needed to be a trusted resource and community for pet parents navigating their dogs’ health journeys.
Brand Positioning Rooted in Personal Experience & Science → Unlike generic pet wellness brands, Bobbi’s identity was shaped by real-life experiences and expert knowledge from a human dietitian. This positioned Bobbi as both scientifically informed and emotionally connected to its audience.
Defining the Target Customer → Through consumer insights and persona development, we identified key customer segments:
The Type A Dog Parent—obsessed with their pet’s health and seeking cutting-edge longevity solutions.
The Health-Conscious Human—someone who already prioritizes holistic wellness for themselves and wants to do the same for their dog.
The Dabbler—curious about holistic pet health but looking for easy ways to get started.
A Packaging Identity That Balances Science & Heart → We explored four distinct branding and packaging directions, each aligning with different aspects of holistic pet wellness:
Heartfelt Holistic → Warm, family-oriented, and inclusive—communicating care through soft, comforting visuals.
Happy Holistic → Bright, fun, and playful—making pet wellness feel joyful and accessible.
Science Holistic → Clean, sophisticated, and medically trustworthy—positioning Bobbi as a scientifically backed brand.
Whole Holistic → Minimalist and natural—focusing on ingredient transparency and simplicity.
The Results
By combining personal storytelling, scientific credibility, and a fresh brand aesthetic, Bobbi successfully positioned itself as the go-to brand for dog longevity and holistic wellness:
A brand identity that feels both caring and expert-driven, making it approachable yet credible.
Packaging that stands out in the pet wellness category, balancing playfulness and premium design.
A brand story that resonates with pet parents, creating an authentic emotional connection and a community-driven movement around dog longevity.
By bridging the gap between science, nature, and love, Bobbi is not just selling supplements—it’s leading a new conversation about longevity for dogs.
“Fenomenal helped me create a brand that truly reflects our mission—to help dogs live their longest, healthiest lives. They took our story, our research, and our vision and turned it into something that pet parents instantly connect with. The branding and packaging not only look beautiful, but they also communicate trust, transparency, and care—everything Bobbi stands for."
– Sam, Founder of Bobbi
the takeaway
Pet wellness is personal. By combining science-backed nutrition, holistic health principles, and emotional storytelling, Bobbi has created a standout brand that truly resonates with devoted pet parents.
Looking to build a pet wellness brand that balances science and heart?
Let’s make it happen. Contact Us to bring your vision to life.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
03
Watch Your Brand Thrive
Together, we’ll bring your vision to life.