ultima replenisher
Bringing Bold Hydration to Life through flavor, color + inclusivity
Ultima had already built a strong reputation in the hydration category, but the brand needed a refresh to match the vibrancy and boldness of its beverages.
As Ultima’s in-house design and marketing team, our challenge was twofold:
Reposition the brand with bold, inclusive messaging that resonated with a wide audience.
Update packaging for a new pouch format—without changing existing packaging elements like the logo or flavor imagery, while still aligning with the new brand energy.
With hydration brands competing for visibility on Amazon and retail shelves, Ultima needed to stand out, connect, and excite.
Services:
Market & Competitor Research
Design Exploratory
Packaging Design
Competitor Shelf Sets
Mock-Ups
Dielines & Mechanical Files
Custom Iconography & Illustration
Brand Content Library
Brand Collateral & Swag
Graphic Design & Infographics
Campaign Creation & Launches
Original Photography & Video
Taglines, Copywriting, Messaging
Media Kit & Sales Kit Materials
Campaign Creation
Social Media Content
Trade & Event Show Design
Print Ads
Content Audit & Plan
Content Calendar
Brand Strategy & Clarity
Shopify Web Strategy Plan & Design
Brand & Content Assets
Product & Lifestyle Photography
Iconography
Brand Storytelling
Copywriting
Launch & Optimization
CRO (Conversion Rate Optimization)
SEO, SEM, SMO
To bring Ultima’s delicious story to life, we created a brand world that was bold, inclusive, and bursting with flavor-forward appeal.
A Bold, Inclusive Brand Story → We crafted impactful brand messaging like “Live Your Ultimate Life, Every Day” and “Ultimate Hydration for Every Body” to position Ultima as a hydration solution for all.
Vibrant Taste Storytelling → Ultima’s flavors are bright, bold, and delicious, so we amplified that through rich, fruit-forward visuals that make every sip look as good as it tastes.
Engaging Community-Driven Content → We built consistent storytelling through original and UGC-driven content, reinforcing inclusivity, positivity, and hydration for all.
Next-Level Packaging Design for Pouches → The biggest challenge was designing a new pouch format that needed to connect with existing packaging while also elevating the brand’s new positioning.
Comprehensive Market & Trend Research → We conducted a deep-dive competitor review to ensure the new design would stand out in the hydration category. Four Unique Design Options → Each option balanced boldness and continuity, considering the brand’s new messaging and ultimate hydration positioning.
The Results
The final pouch delivered big, with WOW.
Mega taste appeal with a fruit-forward vibrancy that brings flavors to life.
Over-the-top delicious design that grabs attention in the ultra-competitive hydration category.
Optimized for Amazon, ensuring standout visibility in a crowded e-commerce space.
Seamless brand consistency, maintaining the integrity of Ultima’s existing packaging while taking it to the next level.
With bold storytelling, an inclusive message, and visually powerful packaging, Ultima is now positioned as the go-to brand for Ultimate Hydration—for Every Body.
"fenomenal was our secret weapon."
– Loretta, VP Marketing Ultima Replenisher
the takeaway
Brand refreshes aren’t just about design—they’re about bringing energy, clarity, and purpose into every brand touchpoint. By combining bold messaging, vibrant packaging, and community-driven storytelling, Ultima’s brand transformation stands out on the shelf, on Amazon, and in the minds of consumers.
Looking to take your brand to the next level?
Let’s make it happen. Contact Us to refresh your brand with bold impact.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
03
Watch Your Brand Thrive
Together, we’ll bring your vision to life.