iba energy
A brazilian Plant-Powered Boost in a Crowded energy bev Category
Iba Energy came to us with a bold vision: to launch a plant-powered energy drink into one of the most competitive categories in the beverage industry. What category isn’t crowded these days?
The brand was ready to go with a fully designed single-serve can, but they were missing a critical piece—an integrated launch strategy. Without a website, social media presence, or email marketing in place, the challenge was clear: build a go-to-market plan from scratch and execute it quickly.
With no time to waste, we developed a clear, strategic launch plan, complete with a budget and timeline to bring Iba Energy to life.
Services:
Brand Guidelines
Packaging Design - PR Box
Product Renderings + Mock-ups
Shopify Ecommerce Web Design
Social Media Strategy + Management
Klaviyo Email Marketing + Automation
Influencer + Content Creator Management
Community Building
Computer Generated Imagery
Retailer Sales Pitch Materials
To accelerate the launch, we built a busines tech stack designed not just for launch, but for long-term growth and scale.
Every system was selected to ensure efficiency at launch while allowing for seamless expansion as the brand grew.
Marketing Workflow → We implemented Monday.com to organize launch activities and keep everything on track.
Influencer & Content Creator Marketing → We leveraged GRIN to manage collaborations and maximize brand exposure.
Computer-Generated Imagery → With time and budget constraints, we skipped a traditional photoshoot and instead used computer-generated visuals to create high-quality, launch-ready assets.
Social Media Management → Using Later, we planned and scheduled content to introduce the brand and engage early adopters.
Email Marketing & Automation → Klaviyo powered our email marketing efforts, ensuring a strong direct-to-consumer connection.
Ecommerce Infrastructure → We built Iba Energy’s Shopify store, providing a scalable ecommerce foundation that could support future growth.
By integrating these tools, Iba Energy had a fully functional marketing and sales ecosystem—not just for the initial launch, but for long-term expansion.
The Results
Armed with a comprehensive content strategy, we produced assets for social media, email, web, and sales materials—creating a unified brand presence across all channels.
In just 30 days, Iba Energy went from a concept with a can to a fully operational brand, equipped with a website, marketing automation, social presence, and an influencer marketing strategy—ready to take on the energy drink market.
"We needed to launch fast, and Fenomenal made it happen. They didn’t just build a plan—they executed it flawlessly. In just 30 days, we had a fully developed brand presence, a marketing system in place, and a website ready to sell. Their strategic approach and ability to move quickly made all the difference. Plus, they built a tech stack that didn’t just support our launch but set us up for future growth."
– Jodi, Co-Founder Iba Energy
the takeaway
Speed does not mean sacrificing strategy. With the right tools and an integrated plan, even a crowded category is not impossible to break into.
Looking to launch your brand?
Let’s make it happen. Contact Us to start your launch.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
03
Watch Your Brand Thrive
Together, we’ll bring your vision to life.