itto bittos
Making Dried Fruit Fun for Kids (and Parents!)
Dried fruit is often seen as a healthy snack, but how do you make it exciting for kids—and even teens?
The Itto Bittos brand team had developed an innovative product: super tasty dried fruit nibbles that tasted like candy while still being a better-for-you (BFY) option. The challenge was to:
Find the right market positioning within both the dried fruit and BFY candy categories.
Design packaging that appealed to kids while maintaining clear nutritional messaging for parents.
Test multiple design directions to ensure the final brand identity would resonate with both target audiences.
Services:
Market Research
Brand Strategy & Positioning
Brand Identity
Brand Storytelling
Brand Illustrations
Packaging Design
Product Renderings & Mock-ups
Consumer Focus Group Survey
To position Itto Bittos as a fun, kid-friendly snack with strong parent appeal, we approached the project with a balance of research, design strategy, and consumer testing.
Market Research & Positioning → We conducted category research in both dried fruit and BFY candy to identify opportunities for differentiation and optimal messaging.
Strategic Packaging Design → The design needed to achieve two key goals:
Excite kids & teens with vibrant, playful visuals and a sense of fun and indulgence.
Give parents confidence with clear hierarchy and callouts emphasizing nutrition and ingredients.
Consumer & Internal Testing → We developed multiple design concepts and tested them with both:
Consumer focus groups to gauge kid, teen, and parent appeal.
Internal corporate stakeholders to align on brand direction and positioning.
The Results
By combining playful branding with strategic positioning, Itto Bittos was able to create a snack that kids craved and parents trusted.
A packaging system that stands out in both dried fruit and BFY candy categories, ensuring clear differentiation.
Strong appeal to multiple audiences—kids loved the fun and flavor, while parents appreciated the nutrition transparency.
Data-backed design decisions, ensuring the chosen brand direction was tested and optimized for market success.
With a clear and compelling brand identity, Itto Bittos is set to redefine dried fruit snacking, making it a fun, delicious, and healthy option for all ages.
"Fenomenal helped us take an innovative product and make it visually irresistible. They understood the balance we needed—something that felt fun and snackable for kids but still reassured parents. The consumer testing process was invaluable, and the final brand direction feels like a perfect fit. We’re excited to see Itto Bittos in stores and in lunchboxes everywhere!"
– Tabitha, Brand Manager Itto Bittos
the takeaway
Healthy snacks don’t have to be boring. By balancing fun, flavor, and functionality, a BFY brand can win over both kids and parents—while standing out in a crowded category.
Looking to make a better-for-you brand more exciting?
Let’s make it happen. Contact Us to create a snack that stands out.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
03
Watch Your Brand Thrive
Together, we’ll bring your vision to life.