ohla! foods
A Bold New Look for a Better-For-You Snack Brand
Ohla! Foods was founded by a first-time food entrepreneur with a clear mission: to bring delicious, better-for-you almond-flour crackers and tortillas to the market.
The products had already caught the attention of major retailers like Whole Foods, HEB, and Erewhon, but there was a challenge ahead—competing with the big players in the cracker aisle.
To succeed, the brand needed a retail-ready identity that could stand out, attract shoppers, and hold its own against legacy brands in the category.
Services:
Market Research & Consumer Insights
Consumer Market Testing
Brand Strategy & Positioning
Brand Identity
Brand Storytelling + Copywriting
Packaging Design
Format & Flavor Extensions
Product Renderings & Mockups
We knew Ohla! Foods needed a design as bold, fun, and flavorful as its products—something that didn’t just say “healthy,” but also screamed “delicious!”
Brand & Packaging Transformation → We took the brand’s visual identity from conservative and understated to playful and vibrant, ensuring it popped on retail shelves.
A Design That Feels Like Snacking → Consumers don’t just want “better-for-you” snacks—they want something crave-worthy. The new branding and packaging emphasized flavor, fun, and enjoyment while still communicating health-conscious benefits.
Scalability for Growth → The new brand system wasn’t just for today—it was built with future product extensions in mind. Whether Ohla! wanted to introduce new flavors, move into boxed formats, or expand into other snack categories, the design was flexible enough to grow with the brand.
The Results
With a fresh new look, Ohla! Foods was retail-ready for major store placements, catching the eyes of both consumers and buyers. The transformation positioned the brand as a serious competitor in the cracker and snack aisle—without losing its independent, women-owned, first-time entrepreneur charm.
The new identity achieved:
Successful retail launches in Whole Foods, HEB, and Erewhon, proving the brand could hold its own in premium grocery.
A dynamic, adaptable brand system, giving Ohla! the runway to expand its product line while maintaining a cohesive look.
Stronger shelf presence, driving consumer excitement and impulse purchases.
"Fenomenal completely transformed our brand. They took us from 'just another healthy snack' to something that feels exciting, fun, and delicious. Our products now stand out in stores, and we’re confident going up against the biggest names in the aisle. The new packaging isn’t just beautiful—it’s built for growth. I couldn’t have asked for a better partner in this journey."
– Lauren, Founder Ohla! Foods
the takeaway
Competing in the better-for-you snack aisle isn’t just about great ingredients—it’s about great branding. By creating a fun, flavorful, and flexible brand system, Ohla! Foods now has the visual impact and retail readiness to compete with the best in the category.
Looking to get your brand retail-ready?
Let’s make it happen. Contact Us to bring your brand to the grocery shelves.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
03
Watch Your Brand Thrive
Together, we’ll bring your vision to life.