chica de gallo
Bringing the Fiesta Back to Fresh Salsa & Guacamole
Chica De Gallo had built a strong reputation for its authentic, incredibly delicious Mexican fresh salsas and guacamoles. After years of steady growth, the brand was hitting its stride—until COVID-19 changed everything.
The challenge was not just about survival, but about keeping the brand relevant and engaging during an uncertain time. How do you ensure consumers continue to reach for fresh salsa and guacamole when the world feels anything but normal?
We knew the answer: focus on what truly matters—health, family, friends, and happy times. And above all, bring the fun.
Services:
Brand Identity
Packaging Design
Format & Flavor Extensions
Product Renderings & Mock-ups
Retailer Pitch Presentation + Marketing Materials
To reignite Chica De Gallo’s brand presence, we channeled the quarantine-era longing for connection, entertainment, and celebration into a bold, joyful brand experience.
A Fiesta-Inspired Brand Identity → We transformed the packaging and brand world into a vibrant, feel-good celebration that gave consumers an instant mood boost. Because no Mexican-themed party is complete without salsa and guacamole.
Authenticity at the Core → The Molcajete-inspired logo served as a nod to traditional Mexican recipes and craftsmanship, reinforcing Chica De Gallo’s heritage and authenticity.
Women-Owned Business Visibility → We strategically placed the WBENC Certification on packaging and marketing materials, ensuring Chica De Gallo stood out as a certified women-owned brand. This strategic move helped secure attention and placement in major retailers.
Custom Papel Picado Illustrations → Inspired by traditional Mexican paper crafts, we created intricate, celebratory patterns that gave the brand a handcrafted, joyful, and festive feel.
Approachable, Quirky Typography → We selected a playful, Americanized-Mexican typeface that balanced authenticity with modern appeal, making it feel fun, friendly, and inviting to U.S. millennial consumers.
A Color Palette That Screams Fun → Drawing from piñatas, fiestas, and vibrant Mexican culture, we developed a bright, lively, and celebratory color scheme that stood out on shelves and radiated positivity.
The Results
By leaning into joy, community, and cultural authenticity, we helped Chica De Gallo turn a crisis into an opportunity, strengthening the brand’s connection with consumers.
Strengthened brand presence in retail, with the WBENC Certification opening doors to new retailer placements.
Increased consumer engagement, as the bold, colorful branding resonated with millennial shoppers looking for a feel-good, fresh food experience.
A refreshed, energetic brand identity that ensured Chica De Gallo remained top-of-mind during a time when people craved comfort and connection.
By embracing the fiesta spirit, Chica De Gallo didn’t just survive the pandemic—it thrived, proving that fresh food, vibrant flavors, and a little fun can bring people together, even in challenging times.
"Fenomenal helped us bring joy, culture, and authenticity into our brand when we needed it most. They didn’t just refresh our look—they helped us create an experience that resonated with our customers. The WBENC Certification strategy was a game-changer, helping us gain recognition and retailer placement we never imagined. Thanks to Fenomenal, Chica De Gallo is now stronger than ever."
– Amanda, Founder Chica de Gallo
the takeaway
Brands that connect with consumers on an emotional and cultural level can weather any storm. By leaning into authenticity, fun, and strategic retail positioning, Chica De Gallo turned an uncertain moment into an opportunity for growth.
Looking to refresh your brand and make an impact?
Let’s make it happen. Contact Us to bring your vision to life.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
03
Watch Your Brand Thrive
Together, we’ll bring your vision to life.