sweet addison’s
Elevating Gluten-Free Cookies into a Luxurious Indulgence
Sweet Addison’s set out to redefine gluten-free indulgence, crafting thick, soft, and gooey cookies made with the cleanest ingredients—without compromising taste, texture, or luxury.
The challenge?
Create a premium brand identity and packaging system that captures both indulgence and clean ingredients in a single visual experience.
Differentiate Sweet Addison’s from other better-for-you (BFY) and gluten-free cookie brands, many of which focus too heavily on dietary restrictions rather than taste appeal.
Communicate a feeling of specialness and luxury, making these cookies not just a treat, but an experience.
Services:
Market Research & Consumer Insights
Consumer Market Testing
Brand Strategy & Positioning
Brand Identity
Packaging Design
Sweet Addison’s needed to be more than just another gluten-free bakery brand—it needed to exude elegance, nostalgia, and premium indulgence, while staying true to clean ingredients and wholesome simplicity.
Brand Positioning Rooted in Clean, High-End Indulgence → Unlike other BFY brands that lean into functional benefits, Sweet Addison’s prioritizes the joy of eating, while subtly reinforcing the premium, clean-label ingredients behind each cookie.
Luxury Without the Guilt → The branding and packaging needed to balance irresistible decadence with a wholesome, clean-eating ethos—focusing first on deliciousness, not diets.
Defining the Target Consumer → Through consumer research, we identified Sweet Addison’s key audience:
Health-Conscious Indulgent Moms → Women who prioritize family well-being, nutrition, and premium food experiences, and who see Sweet Addison’s as a guilt-free way to treat their families.
Luxury-Loving, Clean-Eating Millennials → Consumers who want their cookies to look, feel, and taste as special as their premium skincare and boutique café treats.
Social Media-Savvy Foodies → Those who are drawn to aesthetic, elevated branding and share their food experiences on Instagram and TikTok.
A Packaging Identity That Balances Wholesomeness & Indulgence → We developed two distinct branding directions, each embodying Sweet Addison’s core values:
Wholesome Indulgence → Soft, warm, and inviting, with a handwritten signature touch that emphasizes ingredient transparency and homemade nostalgia.
Rich Indulgence → Sophisticated, minimal, and aspirational, with deep brown hues, luxe gold foil, and premium typography—creating a high-end, Parisian café-style experience.
The Results
By merging warm, nostalgic branding with a high-end indulgent feel, Sweet Addison’s successfully positioned itself as a luxury gluten-free cookie brand unlike any other:
A brand identity that communicates both clean ingredients and rich indulgence, making it as visually stunning as it is delicious.
Packaging that stands out in the premium cookie space, balancing wholesome simplicity with luxurious craftsmanship.
A deeply emotional connection to consumers, making these cookies not just a treat, but an elevated experience.
By combining clean, high-quality ingredients with indulgent branding, Sweet Addison’s has positioned itself as the must-have gluten-free cookie for those who crave the best of both worlds.
"Fenomenal helped me create a brand that feels as special as my cookies taste. They took my story, my mission, and my cookies, and transformed it into a premium, irresistible experience. The branding and packaging reflect the luxury, warmth, and deliciousness that Sweet Addison’s is all about."
– Addison, Founder Sweet Addison’s
the takeaway
Better-for-you doesn’t have to look or feel restrictive. Sweet Addison’s proves that clean eating and indulgence can coexist in a beautifully crafted brand experience.
Looking to create a luxury food brand that speaks to modern consumers?
Let’s make it happen. Contact Us to bring your vision to life.
How to Work with us It’s simple
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Book a Discovery Session
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