louisiana pepper exchange
Bringing a Bold, Modern Americana Look to the Sauce Aisle
After years of producing peppers and hot sauces for other brands, Louisiana Pepper Exchange made the strategic decision to transition into the CPG space under its own name. This shift required a strong brand identity and packaging strategy that would:
Establish Louisiana Pepper Exchange as a premium, small-batch brand, while honoring its heritage and American craftsmanship.
Visually differentiate the product line from both mainstream hot sauce competitors and niche craft brands.
Execute a seamless new product launch campaign, ensuring strong brand awareness across email, web, and social media.
Services:
Product Innovation
Formulation
Packaging Design
Product Launch Campaign
Digital Design
Email Marketing
Social Media
Community + Influencer Marketing
As Louisiana Pepper Exchange’s in-house design and marketing team,we defined and executed the brand refresh, packaging design, and campaign strategy for their new line of sauces.
A New Product Launch Campaign Across Multiple Channels → We developed and rolled out a comprehensive campaign, ensuring brand consistency across:
Email marketing for direct consumer engagement.
Website and digital assets to reinforce the new identity.
Social media content to drive awareness and buzz.
Packaging That Balances Heritage & Modernity → The new label system was strategically designed to communicate “Modern Americana”, blending artisanal craftsmanship with a contemporary edge.
Inspired by small-batch American spirits, the refreshed design honors the brand’s 20-year heritage while feeling premium and small-batch crafted.
A refined label layout that maintains the brand’s roots while appealing to today’s premium hot sauce market.
A Hands-On Design & Execution Approach →
Fully executed the packaging design, ensuring it captured the brand’s artisanal and crafted feel while refining the brand’s modern yet classic aesthetic.
Storytelling and brand messaging across all touchpoints of the packaging and label design.
Sourced and managed the print vendor, overseeing dielines, mechanicals, and production to maintain quality across all product lines.
The Results
With a refreshed identity and a strategically executed product launch, Louisiana Pepper Exchange successfully transitioned into the CPG space with a strong, differentiated brand presence:
A packaging system that visually communicates “Modern Americana”, bridging heritage and innovation.
A cohesive and engaging marketing campaign, reinforcing brand awareness across multiple digital channels.
A premium, small-batch look and feel, positioning Louisiana Pepper Exchange as a standout brand in the hot sauce and pepper category.
By blending heritage, premium craftsmanship, and modern storytelling, Louisiana Pepper Exchange is leading force in the CPG pepper / hot sauce category.
"Fenomenal helped us take Louisiana Pepper Exchange from behind-the-scenes ingredient supplier to a standout CPG brand. From packaging to digital campaigns, the strategy and execution helped us connect with consumers in a way we never had before. Our new look and brand presence feel as authentic and bold as our sauces."
– Chris, CEO Louisiana Pepper Exchange
the takeaway
A successful CPG transition requires more than great products—it needs strong storytelling, branding, and execution. Louisiana Pepper Exchange’s journey from ingredient supplier to premium sauce brand proves that with strategic design, marketing, and packaging, a brand can redefine itself and own its category.
Looking to launch or refresh a CPG brand?
Let’s make it happen. Contact Us to bring your brand to life.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
03
Watch Your Brand Thrive
Together, we’ll bring your vision to life.