squeezed juice
Bringing Fresh Innovation to the Fresh Fruit Beverage Category
As a leading grower and producer, Trinity Fruit needed to stay ahead in the market with product innovation for its fruit produce brands. The challenge wasn’t just developing new ideas—it was making them retail-ready and visually compelling for both consumers and buyers.
The company’s owner and brand team needed a packaging design partner who could:
Bring product innovation to life visually to support internal decision-making.
Provide the sales team with strong, sellable concepts to present to retail buyers.
With a new product expansion into lemonades, the brand needed a design that would stay true to its identity and guidelines, while also allowing for evolution and growth.
Services:
Strategy + Positioning
Packaging Design
Brand Architecture + System
Brand Extensions
Format + Flavor Extensions
Renderings + Mockups
Secondary Packaging / Club Pack
To ensure Trinity Fruit’s success in the competitive beverage space, we worked closely with the brand and marketing team to test concepts, refine flavors, and extend the product line in a way that felt fresh, modern, and aligned with their brand vision.
Product & Flavor Extensions → We helped the team explore new product concepts while ensuring consistency with the established brand identity.
Packaging System Evolution → While staying within existing brand guidelines, we refined and modernized the brand system to create a more engaging and contemporary look.
Retail-Ready Sales Support → We designed visual concepts and packaging that gave the sales team a powerful tool to present to retail buyers, increasing the likelihood of commitments.
The Results
The outcome was a visually compelling and strategically aligned product line extension that enhanced brand awareness and buyer interest.
More retail buyer commitments in key markets, thanks to a polished and professional presentation.
A modernized brand identity that stayed true to its roots while allowing for future expansion.
Increased visibility and enthusiasm for the new lemonade product line.
By blending creative design, strategic evolution, and a deep understanding of retail needs, we helped Trinity Fruit position its brand for success in the growing fruit-based beverage market.
"Working with Fenomenal was exactly what we needed. They didn’t just execute design work—they truly partnered with us to refine and visualize our ideas. Their ability to balance brand consistency with innovation helped us create a modern, eye-catching product that immediately resonated with retail buyers. We’ve seen increased interest and commitments, and we’re excited about where we can take the brand next."
– Angela, Marketing Director Squeezed Juice
the takeaway
For brands expanding their product lines, packaging isn’t just about aesthetics—it’s a sales tool. A well-designed brand system can drive buyer confidence, market relevance, and consumer excitement.
Looking to evolve your brand while staying true to your identity?
Let’s make it happen. Contact Us to bring your next innovation to life.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
03
Watch Your Brand Thrive
Together, we’ll bring your vision to life.