masah
Launching a Conscious Candy Brand with Seamless Strategy & Design
As a first-time food entrepreneur, the founder needed guidance from concept to launch, ensuring that the brand was strategically positioned for success.
A Better-For-You (BFY) candy startup needed a comprehensive launch strategy, including:
A strong brand identity that stood out in the crowded BFY candy category.
Packaging design that communicated indulgence with a health-conscious twist.
An ecommerce website that would create a seamless shopping experience.
Services:
Market Research & Consumer Insights
Brand Strategy & Positioning
Brand Identity
Brand Storytelling
Consumer Testing + Survey
Packaging Design
Format & Flavor Extensions
Product Renderings & Mock-ups
Brand Guidelines
Shopify Ecommerce Website
We took a strategic, consumer-driven approach to launching this conscious candy brand—helping the founder navigate the complexities of branding, packaging, and digital retail.
Naming & Branding with Built-in Flexibility → We developed the brand identity and packaging design first, ensuring a strong foundation—so much so that when the name changed from Conscious Candy to MASAH, the branding remained intact with zero disruption.
Category Review & Strategic Positioning → After an in-depth analysis of the BFY candy space, we defined a brand ethos that balanced fun, indulgence, and better-for-you ingredients.
Consumer Focus Group Testing → To validate the direction, we conducted consumer research, gathering insights that led to the winning brand concept for launch.
Ecommerce-Optimized Shopify Site → We designed and built a visually engaging, conversion-friendly Shopify website, ensuring the brand was ready for direct-to-consumer sales from day one.
The Results
With a thoughtfully developed brand and seamless transition to a new name, MASAH launched successfully as a standout in the Better-For-You candy space.
A bold, strategic brand identity that remained strong—even with a name change.
A consumer-validated packaging design that resonates with health-conscious candy lovers.
A high-performing Shopify site built for scalability, engagement, and easy online shopping.
By combining strategic brand positioning, compelling design, and digital execution, MASAH is now ready to disrupt the BFY candy aisle.
"Fenomenal made launching MASAH an effortless experience. Their branding strategy was so strong that even when we changed the name, everything else remained perfect. From positioning to packaging to the Shopify site, they built a brand that is both beautiful and built for growth."
– Emily, Founder MASAH
the takeaway
A strong brand foundation makes all the difference. When built strategically, branding can withstand pivots, name changes, and evolving business needs—without losing its essence.
Looking to launch a BFY brand with a clear strategy?
Let’s make it happen. Contact Us to bring your vision to life.
How to Work with us It’s simple
01
Book a Discovery Session
Let’s discuss your goals and challenges.
02
Choose Your Services
Select the package that best meets your needs.
03
Watch Your Brand Thrive
Together, we’ll bring your vision to life.