Mana
Market Research | Brand Strategy & Positioning | Naming | Branding | Packaging Design | Product Innovation | Brand Storytelling | Brand Presentation & Pitch Deck | Product Renderings & Mockups | Ingredient Sourcing
A product innovation team needed to create a new brand and products to introduce unique adaptogenic superfood blends in a millennial approved format. How can you make adaptogenic wellness more convenient for women focused on becoming their best selves and finding an escape from the hustle and bustle, but are overwhelmed on where to begin?
We started this project “from scratch” with a deep dive of the category and market opportunity.
We kicked off with namestorming, and then created a brand visual identity and packaging architecture to communicate apaptogenic superfood blends to millennial consumers.
Mana makes wellness accessible with adaptogenic herbal wellness blends to help her unlock her magic within. Using the powerful, clean energy of plants, Mana was designed to express the possession of energy and power every woman has within her to become her best self.
