Superfrau
Market Research | Brand Strategy & Positioning | Brand Identity | Brand Storytelling | Brand Iconography | Packaging Design | Format & Flavor Extensions | Product Renderings & Mock-ups | Content Creation | Ecommerce Website | Email CRM Marketing | Content Strategy Plan | Marketing Plan | Trade Show Design | Brand Collateral & Sales Materials | Media Kit
Superfrau came to us with the challenge of bringing a super-innovative, category-breaking upcycled fresh whey beverage to market. And asked for our help in how to express upcycled liquid whey in a *whey* that captures the attention of Gen Z and millennial, who care about the planet, sustainability and their own health.
The result was a super-disruptive, super-successful, super-fast brand and product launch for Superfrau. Which puts Supefrau clearly where she needs to be, as a category innovator, category disruptor, and category leader. And she loves getting lots of attention!
Inspired by the superpowers of the functional beverage, comic strips, conversational dialogue and bold feminine confidence, Superfrau is poised to dominate the category with health and sustainable benefits. This bold brand statement intentionally positions women as superheroes in a culture and category of traditionally male-dominated superheroes and beverages.
Bold, shocking, 100% magenta leads the design, because Superfrau didn’t want to be just another can in the refrigerator case. She wants to shout-out and stand-out as the first of her kind.
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