Squeezed Juice Lemonade
Strategy + Positioning | Packaging Design | Brand Architecture + System | Brand Extensions | Format + Flavor Extensions | Renderings + Mockups | Secondary Packaging | Club Packaging
Challenge
A leading grower and producer company needed to stay relevant with product innovation for its fruit produce brands. Trinity Fruit needed a packaging design team to keep up with their ideas to help the company owner and brand team visual product innovations. And to give the sales teamwhat they need to communicate and sell new product concepts to retail buyers.
Solution
We worked closely with the brand and marketing team test concepts for product and flavor extensions across several brands. Extending the product line to Lemonades, we were given a guardrail to stay true to the brand identity and brand guidelines. But we had permission to work with it to evolve the brand and brand system. The outcome was a fresh and modern brand and products that brought the brand more attention and more commitments from retail buyers in key markets.
