Two Good by Danone
Brand Strategy | Brand Architecture | Consumer Market Testing | Brand Identity | Packaging Design | Storytelling | Copywriting | Custom Illustration | Iconography | Custom Typeface | Product Innovation (Subranges, Format Extensions)
To communicate Danone’s innovation in a relatable and delicious way to consumers, we started by telling the story of Two Good’s innovation in a brand language that speaks directly to target millennial consumers, using colorful iconography and authentic storytelling.
The brand launch was immediately successful, so we continued to evolve and test subrange innovation for European market and a plant-based product line. We created format extensions for retailers such as Clubs. And helped Danone extend to additional size formats and a range of new flavors.
Danone’s innovation team needed to create a new brand and products to re-energize its yogurt portfolio. The brand and products needed to connect and captivate millennial consumers, and also tell Danone’s “good” story of sustainability and purpose.
We created a brand visual identity and packaging architecture to communicate this revolutionary innovation to millennial consumers. And to break through a crowded yogurt category.
