Wellbeing Functionals
Market Research | Naming | Brand Strategy & Positioning | Brand Identity | Custom Illustrations | Brand Storytelling | Product Renderings & Mock-Ups | Packaging Design & Production
A non-alcoholic beer brand needed to create a new brand and products for functional brews. The brand and products needs to connect and captivate female millennial consumers. We explored the growing and crowded category of functional beverages to identify an open space for the brand and products.
With so many emerging and cool brands in the category, we created a brand experience that is grounded in the wellbeing conversation and ethos. Our guardrails included staying close to the existing WellBeing brand, but allowed us to modernize and elevate the brand
This project was selected by DesignRush, to be featured among The Best Limited Color Packaging Designs.
