Nutrisera CBD
Market Research | Brand Strategy & Positioning | Brand Identity | Brand Storytelling | Iconography | Custom Illustration | Packaging Design | Product Renderings & Mockups
The Nutrisera entrepreneur team came to us with a name and conceptual vision for a CBD product line. They needed our help to bring their vision to reality.
We hosted several strategy workshop sessions with the Nutrisera team to discover and uncover unique positioning and opportunity in the trending CBD category.
We focused on nailing the target consumer audience to develop clear consumer personas for the brand first. Then we developed a product line-up, storytelling, brand identity and packaging design targeting and empowering women.
Designed with intricate custom floral-inspired illustrations and patterning, the Nutrisera brand was inspired by the natural, clean and balanced product formulas. The subtle yet symbolic herbal leaf brandmark balances the patterning to create an overall sense of calmness.
