Ultima Replenisher
Market & Competitor Research | Design Exploratory | Packaging Design | Competitor Shelf Sets | Mock-Ups | Dielines & Mechanical FilesCustom Iconography & Illustration | Brand Content Library | Brand Collateral & Swag | Graphic Design & Infographics | Campaign Creation & Launches | Original Photography & Video | Taglines, Copywriting, Messaging | Media Kit & Sales Kit Materials | Campaign Creation | Social Media Content | Trade & Event Show Design | Print Ads | Content Audit & Plan | Content Calendar | Brand Strategy & Clarity•Shopify Web Strategy Plan & Tech Stack | Brand & Content Assets | Product & Lifestyle Photography | Iconography | Brand Storytelling | Copywriting | Launch & Optimization | CRO (Conversion Rate Optimization) | SEO, SEM, SMO
Telling Ultima’s delicious story was so much fun for us. We re-positioned the brand as Ultima’s in-house design and marketing team, with a goal to make the brand as vibrant and as the color of their beverages. We started by creating a brand story around bold brand messages like “Live Your Ultimate Life, Every Day” and “Ultimate Hydration for Every Body,” to connect with everybody. The story is inclusive, supportive and positive. Their taste story comes alive through bold flavor colors. We share Ultima’s community story through original and curated UGC photos for consistent and engaging storytelling.
One of the many projects we worked on with the Ultima team was updated packaging. They needed a new packaging format for pouches. But we couldn’t change the packaging for the other formats. And no touching of the logo or flavor imagery was allowed.
The client brief required that the new packaging format extension connect with the existing packaging. But we knew we needed to take it to the next bold big level to align with the brand refresh. So we delivered a comprehensive market, trend, competitor review and 4 unique design options. Each option considered the new brand positioning and messaging in a way that fit the recent repositioning of the brand as the “Ultimate Hydration for Every Body.”
And the final result delivered big, with WOW; mega-taste-appeal, fruit forward-vibrancy, and over-the-top delicious. Everything the packaging needs to stand apart on Amazon, in a very competitive hydration category.
Before
After
